Engage Your Customers with Exceptional, Compelling and Empowering Web Experiences

Web ExperiencesEngage your customers with exceptional, compelling and empowering web experiences.

There is a symbiotic relationship that exists between a CIO and a CMO. It’s a win-win when everyone is aligned with the goal of creating outstanding web experiences. Let’s start with two important tips that help capture the much sought-after attention of your audience.

1. Speed – Never forget, the user rules the day. Statistics show that 40% of people will abandon a web page if it takes more than three seconds to load*, so streamlined access is paramount.

2. Navigation – You know when you’re on the road and use your GPS to find your destination? Well, a nav bar is like your GPS on a website. Users look to the nav bar to find out where they want to go; and how to easily get there. Two key things to remember when designing a nav bar are:

  • Have only one nav bar,
  • Choose a horizontal top nav bar, or a vertical nav bar if you have a lot of links and are unable to combine them — but never have more than one nav bar. Your users will find it easier to navigate since your site will be cleaner and more organized.

Nowadays business users and consumers both expect a fulfilling, even entertaining experience. Delivering on these heightened expectations—and building the relationships that will enable organizations to thrive—requires businesses to do more with web technology. Studies show that 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic**. And the numbers continue to rise.

Join us next week for tips on how advanced technology such as HTML5 can increase your ROI.

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