Responsive design is not new, but many businesses still don’t realize the value it provides, especially at a time when delivering quality websites across multiple devices is expected.
Responsive web design is a method that allows a website with one theme to serve all kinds of devices with different screen resolutions. It adapts the layout to the viewing environment with fluid proportional grid layouts, flexible images and CSS media queries to reflow page elements at lower resolutions. You can resize your browser while looking at a responsive site and the layout and content will reflow to fit the screen width as it gets smaller.
Developers and customers both benefit from responsive design. Businesses want their website be usable on multiple devices. More people now access websites on mobile devices rather than a desktop browser, with numbers growing daily, especially in the developing world where cellphone ownership surpasses computer ownership.
Maximize Customer Engagement
Besides giving your customers better SEO and customer engagement, responsive websites also save money on development and maintenance. Rather than paying for a separate mobile site or even a separate mobile theme, responsive design makes it possible to have a single theme work for a variety of different sized devices. Updates are easier because you’re updating one site, not two. Responsive design is expected to continue playing a major, robust role in all types of web development projects.
Why Developers Like It
Since there is only one theme and one, consistent piece of code, developers and content managers enjoy major benefits using responsive design. Eliminating the repetitive steps of creating code for each size is a time and money saver. Responsive design does require that takes more time in the design phase, requiring you to really focus on how you want to present your content in a way that will reflow and still make sense on each of the various devices.
Customers Need It
Even if your customers are not familiar with responsive design, they certainly know what happens without it and the site is not working. Because of that, you can lose business. If it’s time for a website redesign, that’s a great time to include responsive design into the mix.
Since the ultimate goal of a successful website is to fully optimize the customer experience, it only makes sense to include responsive design. You will save resources, time and money and have an end product that meets and even exceeds customers’ needs across multiple devices.
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